SEO for Adsense
If you've been using Google's AdSense on your pages you obviously feel
the need to somehow generate even more traffic for your website, which in turn
would translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you'll get visitors to see
your website (other then using AdWords, which is encouraged as well) is to use
some techniques to have search engines send more and more users towards your
page, by ranking high in search results for your topics of interest.
Believe it or not this is a technique, better known as search-engine
optimization or simply SEO. So here are a bunch of tips that come handy under
every amateur or professional optimizer's belt.
The first thing you need to take care of is the actual source code and
layout of your page. This has to be kept as simple as possible. The problem
comes when AdSense and the search engines themselves begin to have troubles in
extracting the most relevant keywords on your site because of a too complex
layout.
Secondly, try to have each one of your pages target only one specific
topic. This way it is a lot easier for them to get indexed properly and for the
AdSense ads to be consistent with the content of the site itself.
Also, try not to include too many hyperlinks in your page as well. This
also means you should try not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the word you
wish to target is present in the title, in the first paragraphs as well as in
the name of the file. While you're at it you might want to ensure the word
springs up in the page's last paragraphs.
And of course, it's very important for your content to have original and
compelling content. How do you do this? Well the easiest way to do it is to
find something you're really passionate about. That way, providing you give it
a lot of effort you're bound to have a great page quite fast.
If the content you use in your site is in the public domain (which is
highly discouraged) make sure that you at least give it an original title, and
add an opening and a closing paragraph of your own.
This takes a little while, but if, after waiting, you still can't find
your page near the top, you should try rewriting your title and your first and
last paragraphs. It doesn't take much, often just changing a few words will
give you the right results.
And of, course there's the use of keyword tools that may aid you in
finding some good keywords to include on your page that will drive visitors to
your site more and more.
So those are about the basic techniques in search engine optimization.
You can find a lot of computer tools to aid you in doing this, and of course,
Google is a great place to search for this.
In the end, you'll find that SEO is a complex topic, and entire books
have been written on the topic as well. You might find that you have a lot of
optimization you need to do in order to get more and more visitors to your site
and clicking those precious AdSense banners.
