Advertising and Social Media Marketing
Advertising and
Social Media Marketing
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Advertising and
Social Media Marketing
Social media sites have been offering
advertising programs for a while now. Sites like Facebook and LinkedIn provide
business owners with the means to promote and reach targeted audiences on their
sites. The programs are becoming quite popular because of the results they’re
able to deliver. Additionally, it’s a new way to reach your audience and may
help you extend your advertising strategy beyond Google.
Why Social Media Advertising Works
In addition to the fact that millions of
people access their Twitter, Facebook and Tumblr accounts on a daily basis,
they’re also accessing the sites on their mobile phone. That means that as an
advertiser on one or more of these sites, you’re getting in front of your
audience on a fairly consistent basis.
Unlike other advertising mediums, it’s new
so it grabs their attention. Some types of advertising can begin to lose their
potency when users become accustomed to them. Their eyes barely glance at the
ad before they move on. Social media advertising is new and therefore it’s
effective.
Targeted Ads
Social media also has the unique ability to
market directly to highly targeted prospects. For example, Facebook makes the
following statement, “While most online advertising provides about 38%
targeting accuracy, Facebook, on average, delivers 89%. On Facebook, you'll
only pay to reach the right people who'll love your business.”
This is because Facebook and other social
marketing sites allow you to segment your audience. You can create ads based on
your prospect’s location, age and gender, interests, and connections. For
example, you can advertise specifically to people who have joined a Facebook
event. In some cases you can also find people who are similar to your best
customers and create ads specifically for them.
Social media advertising is also generally
less expensive than many other advertising opportunities and tactics. You reach
more people and get more response from those people. Social media advertising
also provides analytics, whereas some advertising methods do not provide this
and make advertising efforts a guessing game.
Without analytics, you just don’t know if
your ad worked or not. With any type of advertising for an internet business,
analytics are essential and a clear-cut way to identify which ads are working
and how well. You stay in control over your budget and your results.
If you have an advertising budget and
strategy, consider adding social media marketing to that plan. You may be
surprised at the results. It could change the way your business approaches
advertising.