The Importance of Email Marketing
Do you want to learn
how to use email marketing to get more sales? Email is still the most direct
and effective way of connecting with your leads, nurturing them, and turning
them into customers.
In this guide, we will
walk you through the entire process of setting up your email emarketing funnel
so that you can acquire leads and generate sales, 24/7.
This guide is for those
who’re ready to commit to email marketing
Our goal is that once
you’re done with this definitive guide to email marketing, you will know:
- How to build an email list of targeted customers.
- How to optimize your emails for the highest open rates and
click-through rates (CTR).
- How to automate the process of nurturing your leads and turning
prospects into customers.
The Importance of Email Marketing
Despite the rise of social media and unsolicited spam (which is never a
good marketing strategy by the way), email remains the most effective way to
nurture leads and turn them into customers.
Although there are many reasons you should make email marketing one of
your top priorities, here are the 3 main ones…
1. Email is the #1 communication channel. Did you know that at least 91% of consumers check their email
on a daily basis? That can’t be said of any other communication
channel.
2. You own your list. On any social
media platform, your account (with all your fans) could be suspended or deleted
at any time, for any reason, without notice. However, you own your
email list. No one can take those leads away from you.
3. Email converts better. People who buy
products marketed through email spend 138% more than those who do
not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if
you are wondering if social media converts even better, think again: the
average order value of an email is at least three times higher than that of social media.
4. Email is simply the
best way to make sales online.
How to Get
Started
1. The first and most
important thing you need for email marketing is the permission to email your
prospects and customers.
We also do not recommend adding emails from people’s business cards that
you collected at conferences. Unless you have express permission to send them
your newsletter, your emails are technically spam. And it doesn’t
serve your business anyway.
3. People who don’t opt in
specifically for your email list are not the people who will
buy from you. Sending them anything at all would be a complete waste of your
time and money.
4. What you need in order
to get started the right way is:
a) an optin form and
b) an email marketing service.
OptinMonster helps you create smarter
optin forms and A/B test them without hiring a developer. You can quickly and
easily create create dynamic, targeted, and personalized optin forms that can
be embedded on your site anywhere you want.
You also have the option to make them appear at
certain times to specific people browsing your site to maximize your
conversions.
For your email
marketing service, here are a few that we recommend…
Constant Contact
AWeber
MailChimp
ConvertKit
